In past times, link-building was one of the several ultimate cornerstones of search engine marketing. In reality, it was possible to acquire a site to rank well for virtually any keyword using little more than an excellent link-building strategy. Eventually, however, the major search engines caught on and started penalizing websites that had too many low-quality links pointing at them or that were using techniques to manipulate the amount of incoming links that they had. On many occasions, these internet websites were permanently pulled from the search engine rankings overnight, leaving the site owners scrambling to figure out ways to exchange their lost income and calling a company like Solar Flare Marketing in Phoenix to help recover their rankings.
After those devastating online search engine algorithm updates had happened, individuals were understandably wary about using any link building techniques. The question remains, however, whether or not or not link-building still matters for SEO.
The short solution is yes, link building to your web page continues to be an important part of having it to position well in search engines like Google. There exists, however, a caveat to this statement. You can’t build just any sort of link aimed at your website. Low-quality links can, in fact, end up doing more damage than good. Instead, you have to give attention to finding links from high authority websites in your niche.
Another challenge is that these need to be one-way links rather than reciprocal links. That means that you can’t simply offer to change links with another site owner. Instead, you need to try to have them to hyperlink to your site without you linking straight back to their site in return. As possible well imagine, this is often rather challenging because most people aren’t ready to accept the thought of just randomly linking to other sites.
Building links went from as a fairly automatic procedure for simply posting links to article publication sites, link farms, or website directories to some more personal process that requires one to build relationships with site owners. Even though this process is time-consuming, providing you are willing to make the time and effort it requires, it could provide excellent results.
The great thing is that many other site owners are not ready to devote this effort. This means that you can easily outrank them from the search engine results with just a little bit of extra work on the end. When you see it this way, it is possible to notice that link building still does matter for SEO. For more help with ranking your local business, check out these Phoenix SEO videos on Dailymotion.